Beginning September 1, 2009 The New York Times Company will close down printing operations and return to profitability. Our new income statement will look like this:
REVENUE (In Thousands)
Subscriptions 250,000 (500k subscribers x $10/week)
Advertising 20,000 (1B impressions $20CPM)
Total Revenue 270,000
EXPENSES
Reporting 120,000 (1,000 reporters @ 120k avg wage + benefits)
Sales, Admin & RE 54,000 (20% sales)
Kindle Promotion 50,000 (500k units @ $100 subsidy)
Total Expenses 224,000
PROFIT 46,000 (17.0% before taxes)
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