Friday, March 27, 2009

Letter to Subscribers

Dear Loyal Readers,

Beginning September 1, 2009 The New York Times will adopt an entirely digital format. The monumental switch will result in more timely and accurate reporting, less waste, a lower carbon footprint and up to 25% savings off your current annual subscription.

What's more, we are so confident you will enjoy reading the New York Times on a state of the art digital reader, if you sign up now we will include an Amazon Kindle for just $250. That's a $100 savings!

This is a very exciting time and we are thrilled to be taking this important and exciting digital journey together.

Sincerely,

Arthur O. Sulzberger, Jr.
Chairman, The New York Times Company

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